Notes from a PMM
Actionable insights, case studies, and expert advice to help early-stage founders create compelling sales collaterals that convert enterprise prospects.
Does AEO Matter for B2B SaaS? A Decision Framework for Lean Marketing Teams
Use a five-part readiness test to decide whether your B2B SaaS company should invest in AEO, run a small pilot, or fix other search foundations first.
More reading
09 Posts
How Much Does AEO Cost for B2B SaaS? A Realistic 2026 Budget Guide
A practical guide to AEO pricing for B2B SaaS, including realistic monthly budgets, cost drivers, delivery models, and proposal red flags.
SaaS GTM Strategy by Revenue Stage: The $0–$1M, $1M–$10M, and $10M–$50M Playbooks
A practical SaaS go-to-market playbook covering the motion, team, channels, metrics, and transition points from $0 to $50M ARR.
What Is a Content Brief for AEO? What B2B SaaS Teams Need to Know
Learn what an AEO content brief includes, how it differs from an SEO brief, and how B2B SaaS teams can create answer-ready content.
How to Build a Sales Enablement Program from Scratch: A Step-by-Step Guide for B2B Startups
A practical 30/60/90-day sales enablement plan for B2B startups with 3-15 reps, lean budgets, and no dedicated enablement function.
Why Your B2B Content Isn't Showing Up in AI Search
Why B2B content can rank well on Google but still disappear from AI answers, and what to look for when fixing AI search visibility.
B2B Content Marketing for SaaS: A Revenue-First Strategy for Lean Teams
A revenue-first B2B SaaS content marketing strategy for lean teams, connecting positioning, buyer intent, content architecture, distribution, conversion, and measurement.
Product Marketing for B2B SaaS Startups: How to Build a PMM Function Without Hiring One
A founder-friendly guide to product marketing for B2B SaaS teams that need stronger positioning, messaging, sales enablement, and buyer-stage content without hiring a full-time PMM.
Product Positioning for B2B SaaS: How to Position Your Product So Buyers Choose You
A practical guide to product positioning for B2B SaaS teams, showing how sharper market clarity improves messaging, content, sales conversations, and pipeline.
4 Essential Sales Collateral Every Early-Stage Founder Should Have
Sometimes, the difference between a 3-month and 3-week sales cycle isn't your product. It's having the right sales collateral ready. Here are 4 essential sales collateral pieces every early-stage founder needs to close enterprise deals faster.
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